BA 3554 - Event Management and Marketing

1 Course Unit(s)
The event industry examined from both theoretical and practical perspectives: planning, accounting, operations, management, marketing, and evaluation. Specific discussions related to professional meetings, conventions, conferences, special events, sporting events, festivals, and exhibitions.

General Education Requirement(s):
Prerequisite(s): BA 3014 and BA 3024
Corequisite(s): None
Pre/Corequisite(s): None