Oct 15, 2024  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

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BA 3014 - Marketing Strategies


1 Course Unit(s)
Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development.

General Education Requirement(s):
Prerequisite(s): ACCT 2014  and ECON 2024  
Corequisite(s): None
Pre/Corequisite(s): None



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