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Oct 15, 2024
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BA 3014 - Marketing Strategies 1 Course Unit(s) Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development.
General Education Requirement(s): Prerequisite(s): ACCT 2014 and ECON 2024 Corequisite(s): None Pre/Corequisite(s): None
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