BA 3304 - Marketing Research

1 Course Unit(s)
An in-depth introduction to the scientific method as applied to research in the area of marketing. Topical areas include question formulation design, sampling theory, measurement, data collection and analysis, and communication of findings. Practical application is emphasized, and students are required to develop and implement a focused study.

General Education Requirement(s):
Prerequisite(s): BA 3014 and ECON 2104
Corequisite(s): None
Pre/Corequisite(s): None