BA 3634 - Promotional Strategies

1 Course Unit(s)
Examines the underlying relationships between consumer behavior and marketing communication theories. Applies all elements of promotion mix (advertising, personal selling, publicity, and sales promotion) to marketing communication function. Integrates promotion strategy with overall marketing program.

General Education Requirement(s):
Prerequisite(s): BA 3014
Corequisite(s): None
Pre/Corequisite(s): None