Jun 29, 2022  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

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WRC 3064 - Persuasion


1 Course Unit(s)
The study of persuasion, with an emphasis on the receiver’s role. Focus on critical analysis of persuasive messages. Develop understanding of persuasion theory as it relates to individuals, groups, and movements. Focus particularly on the persuasive tools of social proof, reciprocity, authority, scarcity, liking, and commitment and consistency.

General Education Requirement(s): IV
Prerequisite(s): WRC 1004  or permission of instructor
Corequisite(s): None
Pre/Corequisite(s): None



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