Jun 28, 2022  
2020-2021 University Catalog 
    
2020-2021 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 3304 - Marketing Research


1 Course Unit(s)
An in-depth introduction to the scientific method as applied to research in the area of marketing. Topical areas include question formulation design, sampling theory, measurement, data collection and analysis, and communication of findings. Practical application is emphasized, and students are required to develop and implement a focused study.

General Education Requirement(s):
Prerequisite(s): BA 3014  and ECON 2104 
Corequisite(s): None
Pre/Corequisite(s): None



Add to Portfolio (opens a new window)