BA 3014 - Marketing Strategies

1 Course Unit(s)
Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development.

General Education Requirement(s):
Prerequisite(s): ACCT 2014 and ECON 2024
Corequisite(s): None
Pre/Corequisite(s): None